This April, the AARP, Aetna, the Ambulatory Surgery Center Association, Novo Nordisk, and the National Consumers League launched the Clear Choices Campaign. While the representatives from these companies cover a range of beliefs and areas of expertise, they are all working towards the same thing, more transparent, accountable, and consumer-friendly health markets. The main goals the group is working towards are:
More transparency on the federal and state-based health insurance exchanges, including searchable online prescription drug formularies, detailed provider directories, and clearer summaries of benefits.
Better up-front information on the price, cost, quality, and safety of healthcare providers and their services.
Better measures of quality in federal and state healthcare programs.
More and better data to power technology tools that empower comparison shopping and informed consumers.
As mentioned above, Aetna is involved in this campaign. "As consumers take more responsibility for healthcare decision-making, the demand for personalized, accurate information on healthcare costs and quality is gaining momentum," said Chris Riedl of Aetna. "Aetna fully supports the efforts of Clear Choices to help promote clarity for consumers and empower them to become more engaged in their health care."
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